Advertising campaign, fall-winter 1989 by Helmut Lang.
Photography by Elfie Semotan
”At the side of the freeway, right at the entry to the Paris airport stands a majestic tree that signals my arrivals and departures. It’s a cedar from Lebanon that must be at least 150 years old. The last time I went by on my way to the festival in Cannes the tree had a different message. It reminded me that it had seen the beginnings of photography and the entire history of cinema, which it might just as well survive. So I arrived in Cannes with a question that I asked my colleagues: What is the future of cinema?”